Conceptual - Paul Gisbrecht (Germania)

Number 20 - For Feeling Free della serie Human Idealisation - Definition of Space di Paul Gisbrecht

Vincitore nella categoria Fotografia concettuale

Neufert supersedes any kind of individuality and autonomy from the design process. His “building design textbook” is coined by stereotype and regularity, which leads to critic and questioning. The concept Human Idealisation, or Ernst Neufert’s definition of space describes a critic through a photographic series of scenarios from everyday life. The photos in black and white remind of the human reification and idealisation and monumentalise moments from daily grind.

Human beings always long for empiristic explanations and arguments for his environment. Human minds tend to find abstractions and relations between symbols, forms and objects. Mathematics was able to explain nature’s aesthetic by using geometry and formulas (e.g. golden ratio) and to define the human body with proportions and ratio, whereby the perfect human shape was accurately defined (e.g. Da Vinci Vitruvian Man or Le Corbusier Modulor). This aesthetical image of human proportions and ratios led to a problem: the idealistic and abstracted archetype completely restrains human’s individuality and transforms humans to objects therefore. The idea of an archetype was recycled in postmodern times…

Copyright: © Paul Gisbrecht/Courtesy Sony World Photography Awards 2011